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Cookie Policy

Last updated: October 2026

What are cookies?

Cookies are small text files that are stored on your device when you visit our website. They are widely used to make websites work more efficiently and to provide information to site owners.

Types of cookies we use

1. Necessary cookies

These cookies are essential for the website to function properly. They cannot be disabled in our systems.

  • Session cookies to maintain your navigation
  • Language preference cookies
  • Cookie consent cookies
  • Automated assistant session storage (pw_webchat_session): keeps your conversation identifier while the tab is open so the chat is not lost when you change page. It is not a cookie, is not shared with third parties and is deleted when the tab closes

Duration: Session or up to 1 year

2. Analytics cookies

These cookies allow us to count visits and traffic sources to measure and improve our site's performance.

  • Google Analytics 4 (GA4)
  • Microsoft Clarity (heatmaps and anonymised session recordings)
  • Our own checkout A/B tests (pw_checkout_ab cookie, 90 days): randomly assigns one of two versions of the order form to compare which works better
  • Analysis of visited pages
  • Time spent on site

Duration: Up to 2 years

3. Marketing cookies

These cookies may be set through our site by our advertising partners (Meta and Google) to measure campaigns and build a profile of your interests.

  • Meta Pixel (Facebook and Instagram)
  • Google Ads and remarketing
  • Targeted advertising cookies

Duration: Up to 2 years

Third-party cookies

We use third-party services that may set their own cookies:

Sanity CMS

Website content management

View privacy policy of Sanity CMS

Vercel

Hosting and content delivery

View privacy policy of Vercel

Google

Web traffic analysis (Google Analytics) and advertising (Google Ads)

View privacy policy of Google

Meta

Advertising and measurement on Facebook and Instagram (Meta Pixel)

View privacy policy of Meta

Microsoft Clarity

Heatmaps and anonymised session recordings to improve usability (only with analytics consent)

View privacy policy of Microsoft Clarity

Sentry

Error monitoring and session recording (session replay) for technical diagnostics

View privacy policy of Sentry

How to manage cookies

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed.

Browser settings

Settings on our site

You can change your cookie preferences at any time by clicking the button below:

Contact

If you have any questions about our cookie policy, you can contact us at: